Louise Keith - Mind Coach

Louise Keith is an elite mind coach, specialising in the Motorsports industry.

Louise works with individuals and teams towards elite performance in sport. She has specialised in the Motor Sport Industry working with racing drivers, coaches, engineers and managers, assisting them to all excel in their field of expertise, culminating in success.

For 20 years Louise has worked holistically with her clients to balance fitness, nutrition, injury prevention and rehab and more specifically, mind coaching.

Her unique blend of skills enable her to assess the needs and respond with a tailored and complete programme of development, preparing clients physically, mentally and emotionally to achieve their potential succeed at the very highest levels.

CLIENT NEWS

Oct 26, 20221 min read

Noah Wolfe becomes 2022 Mini Max Champion in the British Kart Championships

Congratulations to Noah Wolfe on becoming the 2022 Mini Max Champion in the British Kart Championships. Wolfe clinched the title...

Oct 18, 20221 min read

Noah Baglin takes P3 in IAME World Finals

Congratulations to karter Noah Baglin who took P3 in the Mini X30 IAME World Finals in Le Mans at the weekend. Baglin qualified in P3...

Sep 11, 20221 min read

Maloney claims 2nd in FIA F3 Championship following third consecutive Feature Race victory!

Congratulations to Trident driver Zane Maloney on claiming 2nd place in the FIA F3 Championship, after winning the Feature Race at Monza...

Aug 29, 20221 min read

Maloney takes first F3 victory in Spa Francorchamps Feature Race!

Trident driver Zane Maloney took his first F3 Feature Race victory at the weekend, over a second clear of his teammate in P2, and 5.6...

WHAT THEY HAVE TO SAY

Jehan Daruvala

“I have been working with Louise for over a year now , we share a great relationship and we both understand each other and have found a good way to work and communicate …I have definitely seen an overall improvement in my mindset and overall performance and our relationship has been an integral part of that”

Jack Harvey

“I’ve been working with Louise for well over 10 years now, but it never ceases to amaze me that together, we can find another level to take my on-track performance to. My desire to achieve a fantastic career is absolutely paralleled to Louise’s hard work and genuine approach.

Our open and honest conversations provide me with a clarity that is needed to perform at an optimal level, time after time i.e. race weekend preparation, weekend recaps etc.

Louise’s support isn’t defined only to athletic performance but also how I, as a person, am feeling! It’s a complete program!

It’s extremely hard to be vulnerable to people, but Louise has my total trust. For my mental health, and my physical. Simply, I wouldn’t have gotten this far without her.

She’s an integral and key of my team on and off the track.

She has a unique ability to unravel the knotted thoughts of everyday challenges, and lay these into a path which can be easily tackled. Louise is both relaxed and assertive, and without doubt someone I could always confide in. Her guidance is always tailored to your own personal needs and ways of thinking to bring clarity of thought while also nurturing independence."

Sacha Fenestraz

"I’ve been working with Louise for just over 4 months, I find her extremely helpful, not only in my everyday life, but also on the racing side, the mental health in racing plays a very important role, and that’s where Louise is incredible and very useful, to find that stability, performance and then use that and many other things on track."

Lando Norris

"Sometimes all you think you need to do is drive, but you still think and make decisions while doing so, and that is where Louise has helped me. Choosing the right over the wrong".

Jace Denmark-Gessel

"From the small time I have been working with Louise, together we have made great strides in my performance. She is great at managing the time difference and treating every session professionally.

Her approach on every aspect of being a racing driver is amazing to see through results on track. Relating to her and opening up in all aspects of life helps form the decision making needed to perform at the highest level. Louise makes the small things add up to be great achievements."

Bart Harrison

"I’ve been working with Louise for almost 3 years now and she has helped me to become the racer I am today. Always being there to support me when things aren’t working and helping me get to grips with new challenges.

She completely changed the way I approach driving and my mindset, also boosting my confidence a lot."

Sam Tordoff

"Working with Louise was hugely valuable and rewarding. We would spend all day training, discussing nutrition, analysing and visualising how I could use my Mind to be the best I could be and yet I never stopped learning. She made me view being a Racing Driver (and a person) in a completely different way.

Having Louise attend events and help me prepare, both beforehand and on the day gave me a huge advantage. Moreover, she was a Friend who genuinely cared about the outcome. I would recommend her to anybody looking for that competitive edge."

Pavan Ravishankar

"I've only just started working with Louise and it's been an absolute eye opener. In such short time I feel as though I'm learning and growing, on and off the track. Louise has a strategy for everything and really goes deep to find marginal gains for her Drivers allowing them to unlock peak performance".

Niklas Krutten

"You’ve helped me working on my concentration especially during qualifying to really put a good lap in and stay focused for the whole lap. In fact you also teached me how to stay focused during the whole race. I’ve improved in all those areas and I really enjoy working with you. In fact I’m really fascinated about how you can talk to somebody and at the same time look in his mind and understand that person."

Mitchell Gilbert

“I started working with Louise back in 2010 as a 14 year old kid living abroad, racing go karts. I had no plan, no discipline and couldn’t handle anything not going my way. Looking back now, after 9 years with Louise, I can’t even recognise that kid. I’ve come so far both on and off track the track. After some tough years, I bounced back to become one of Asia’s leading GT drivers, with many wins and podiums, as well as a drive with a top team and sponsor. I’m proud of the relationships I’ve gained over these years, and most importantly the resilience I’ve built. My family believe so much in Louise’s work that both my brother and sister work with her. We have come so far in our life because of the structure Louise has given our mind. I believe this work we have done will put us all in a good stead for whatever we choose to do with our lives.”

Ido Cohen

Ido Cohen is an Israeli racing driver currently competing in the 2023 FIA Formula 3 Championship for Roden Carlin.

Jamie Day

"Over the last few years that I have been working with Louise she has constantly been helping me improve mentally and physically to prepare myself for races. This has had a massive effect in our performance and attitude on and off the track"

Seb Murray

"Since I started working with Louise I have learned a number of skills which have helped me massively on and off the track. From nutrition and fitness guidance, to how to manage my emotions on track. I learn so much in my sessions and always have Louise available to support me."

Ben Smith

"Since starting with Louise I have developed a whole new way of thinking. She has allowed me to unlock certain aspects of my mind that I never knew I could. I definitely wouldn't be where I am without Louise."

Jordan Collard

“You can always see someone’s physical strength by the way they look but you can never see how mentally strong someone is. When you get to the top of motorsport that’s where the difference is between the best drivers on the grid. That’s where Louise has helped me the most.”

Max Chilton

Max Chilton is a British Racing Driver.

James Pull

“Working with Louise has not only fully unlocked my potential on track but off track as well. She has helped me massively to improve myself as a person, thus helping my performance to achieve the best results possible.”

Matias Zagazeta

“Working with Louise has made a very big difference in my career. Working with her for the third year now I feel that I have developed in many levels and I feel confident and prepared every time I step into the car”