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Louise Keith is an elite mind coach, specialising in the Motorsports industry.
Louise works with individuals and teams towards elite performance in sport. She has specialised in the Motor Sport Industry working with racing drivers, coaches, engineers and managers, assisting them to all excel in their field of expertise, culminating in success.
For 20 years Louise has worked holistically with her clients to balance fitness, nutrition, injury prevention and rehab and more specifically, mind coaching.
Her unique blend of skills enable her to assess the needs and respond with a tailored and complete programme of development, preparing clients physically, mentally and emotionally to achieve their potential succeed at the very highest levels.
CLIENT NEWS
Oct 26, 20221 min read
Noah Wolfe becomes 2022 Mini Max Champion in the British Kart Championships
Congratulations to Noah Wolfe on becoming the 2022 Mini Max Champion in the British Kart Championships. Wolfe clinched the title...
Oct 17, 20221 min read
Noah Baglin takes P3 in IAME World Finals
Congratulations to karter Noah Baglin who took P3 in the Mini X30 IAME World Finals in Le Mans at the weekend. Baglin qualified in P3...
Sep 10, 20221 min read
Maloney claims 2nd in FIA F3 Championship following third consecutive Feature Race victory!
Congratulations to Trident driver Zane Maloney on claiming 2nd place in the FIA F3 Championship, after winning the Feature Race at Monza...
Aug 28, 20221 min read
Maloney takes first F3 victory in Spa Francorchamps Feature Race!
Trident driver Zane Maloney took his first F3 Feature Race victory at the weekend, over a second clear of his teammate in P2, and 5.6...
Aug 25, 20221 min read
Sacha Fenestraz joins Nissan to race in FIA Formula E in 2023.
Congratulations to Sacha Fenestraz who will be racing in Formula E next year with Nissan. Read more about it: here.
WHAT THEY HAVE TO SAY
Jehan Daruvala
“I have been working with Louise for over a year now , we share a great relationship and we both understand each other and have found a good way to work and communicate …I have definitely seen an overall improvement in my mindset and overall performance and our relationship has been an integral part of that”
Jack Harvey
“I’ve been working with Louise for well over 10 years now, but it never ceases to amaze me that together, we can find another level to take my on-track performance to. My desire to achieve a fantastic career is absolutely paralleled to Louise’s hard work and genuine approach.
Our open and honest conversations provide me with a clarity that is needed to perform at an optimal level, time after time i.e. race weekend preparation, weekend recaps etc.
Louise’s support isn’t defined only to athletic performance but also how I, as a person, am feeling! It’s a complete program!
It’s extremely hard to be vulnerable to people, but Louise has my total trust. For my mental health, and my physical. Simply, I wouldn’t have gotten this far without her.
She’s an integral and key of my team on and off the track.
She has a unique ability to unravel the knotted thoughts of everyday challenges, and lay these into a path which can be easily tackled. Louise is both relaxed and assertive, and without doubt someone I could always confide in. Her guidance is always tailored to your own personal needs and ways of thinking to bring clarity of thought while also nurturing independence."
Our open and honest conversations provide me with a clarity that is needed to perform at an optimal level, time after time i.e. race weekend preparation, weekend recaps etc.
Louise’s support isn’t defined only to athletic performance but also how I, as a person, am feeling! It’s a complete program!
It’s extremely hard to be vulnerable to people, but Louise has my total trust. For my mental health, and my physical. Simply, I wouldn’t have gotten this far without her.
She’s an integral and key of my team on and off the track.
She has a unique ability to unravel the knotted thoughts of everyday challenges, and lay these into a path which can be easily tackled. Louise is both relaxed and assertive, and without doubt someone I could always confide in. Her guidance is always tailored to your own personal needs and ways of thinking to bring clarity of thought while also nurturing independence."
Sacha Fenestraz
"I’ve been working with Louise for just over 4 months, I find her extremely helpful, not only in my everyday life, but also on the racing side, the mental health in racing plays a very important role, and that’s where Louise is incredible and very useful, to find that stability, performance and then use that and many other things on track."
Lando Norris
"Sometimes all you think you need to do is drive, but you still think and make decisions while doing so, and that is where Louise has helped me. Choosing the right over the wrong".
Jace Denmark-Gessel
"From the small time I have been working with Louise, together we have made great strides in my performance. She is great at managing the time difference and treating every session professionally.
Her approach on every aspect of being a racing driver is amazing to see through results on track. Relating to her and opening up in all aspects of life helps form the decision making needed to perform at the highest level. Louise makes the small things add up to be great achievements."
Her approach on every aspect of being a racing driver is amazing to see through results on track. Relating to her and opening up in all aspects of life helps form the decision making needed to perform at the highest level. Louise makes the small things add up to be great achievements."
Bart Harrison
"I’ve been working with Louise for almost 3 years now and she has helped me to become the racer I am today. Always being there to support me when things aren’t working and helping me get to grips with new challenges.
She completely changed the way I approach driving and my mindset, also boosting my confidence a lot."
She completely changed the way I approach driving and my mindset, also boosting my confidence a lot."
Kaylen Frederick
“Mental and physical preparation is key to success in motorsport, but it is also one of the most difficult things to get right. Over the last two years of working with Louise I’ve made huge amounts of progress in my understanding and implementation of processes and routines to help optimize my performance every moment on track. Our success in winning the BRDC F3 Championship is largely due to the hard work we all put in as a team, which gave us confidence and a systematic approach to each event. Louise also brings a wealth of knowledge on how to maximize my nutrition and physical preparation at events or at home. To say I am pleased with our growth together professionally and personally is an understatement. I am excited to see how we face the challenges that lie ahead, as Louise will continue to be a big part of my team in the future.”
Roman Bilinski
"I started working with Louise midway through the 2021 season, as soon as we started she instantly started to unlock the potential i knew i had. We worked hard to find a completely different approach to how i prepare before a race weekend that suited me, i joined the GB3 championship halfway through the season with no testing and was extremely prepared by Louise for this challenge, this went very well with having 3 Wins and 7 Podiums in 15 Races.
But Louise has also helped in so many aspects that are needed in motorsport such as Mental, Fitness, Race Prep, Nutrition and so much more."
But Louise has also helped in so many aspects that are needed in motorsport such as Mental, Fitness, Race Prep, Nutrition and so much more."
Duncan Tappy
“I first met Louise back in 2002 when I just started to race in some European karting events. It was all really new to me and I had a lot of pressure to perform. Louise helped me manage all aspects of my mental approach and was my personal trainer for a number of years. Without Louise’s help and advice over the past 20 years, I wouldn’t be where I am in my career now, without a doubt!”
Caitlin Wood
"Louise and I have only recently began working together on my preparation for F3 and I feel like we've known each other for years! Louise has helped turn around not only my on track mentality but also off track which has helped me understand myself better as an athlete.
The relationship we have is great, it’s refreshing to be able to speak with an industry professional who is able to offer so much guidance and reassurance not only for race weekend prep but all the behind the scenes at home functions of being a great racing driver.
I’m really enjoying working with Louise and will look forward to continuing our relationship for years ahead."
The relationship we have is great, it’s refreshing to be able to speak with an industry professional who is able to offer so much guidance and reassurance not only for race weekend prep but all the behind the scenes at home functions of being a great racing driver.
I’m really enjoying working with Louise and will look forward to continuing our relationship for years ahead."
Zane Maloney
Zane Maloney is a Barbadian racing driver currently competing in the 2022 FIA Formula 3 Championship for Trident.
Will Stevens
“I worked with Louise for many years in my career, ranging from fitness training to mental coaching and just generally someone I can talk to about anything. She helped me grow as an athlete within motorsport but also as a person. Many great times together.”
Alexander Rossi
“Working with Louise was an incredibly positive experience that allowed me to have the confidence to excel at the higher levels of Motorsports. She taught me the importance of not only conditioning your mind, but your body, and the methods that she taught me close to a decade ago remain with me today. I only wish that I had met her and gotten the chance to work with her earlier that I did.”
Sam Bird
“Louise is a lovely kind hearted lady who not only helped secure a sponsorship deal for me but also trained me on numerous occasions. When you’ve trained with Louise you feel like you’ve gone 10 rounds with Mike Tyson. Some of the best training sessions I’ve ever experiences were with Louise.”
Rob Smith
"I first met Louise in 2013 when I was introduced to her through another driver. At this stage the dream of Le Mans was on the horizon and I needed to up my game, but also fit this in with running a demanding business.
Over the next 36 months, I dramatically improved my fitness, but, more importantly, together we improved my overall preparation and approach to racing. Everything from hydration, nutrition, fitness, strength, sleep, "the will to win", pre race preparation and recovery.
Louise has been on the complete journey with me from my first European Le Mans series race to Le Mans 24 hrs and still helps me today.
And how did we do? We won the Le Mans 24hrs!!!"
Over the next 36 months, I dramatically improved my fitness, but, more importantly, together we improved my overall preparation and approach to racing. Everything from hydration, nutrition, fitness, strength, sleep, "the will to win", pre race preparation and recovery.
Louise has been on the complete journey with me from my first European Le Mans series race to Le Mans 24 hrs and still helps me today.
And how did we do? We won the Le Mans 24hrs!!!"
Fede Al Rifai
“Its really awesome to be able to work with Louise as she helps me prepare on and off the track and to maximise me when driving on track to win”
Noah Wolfe
“My mental and physical preparation has taken a massive leap forward since we started working with Louise.
As we know it is not always easy but I know that I can tell Louise anything which is important to me because then as a team we can all pull together to work on the small things that deliver the race wins.
We have already enjoyed a lot of success and I am very excited to see how working with Louise to help me prepare for my racing can deliver many more race wins for many years to come.”
As we know it is not always easy but I know that I can tell Louise anything which is important to me because then as a team we can all pull together to work on the small things that deliver the race wins.
We have already enjoyed a lot of success and I am very excited to see how working with Louise to help me prepare for my racing can deliver many more race wins for many years to come.”
Noah Baglin
"Louise has been instrumental in bringing everyone together and establishing roles for all involved. She is fantastic with Noah and instantly understood how he learned and handled his emotions, both Noah and us trust her implicitly as she has Noahs best interests at the centre of every decision."
From Noah:
"Louise is kind to me, trusts me and respects me. She thinks I’m amazing, she’s the best and she’s helping me become a Formula 1 champion"
From Noah:
"Louise is kind to me, trusts me and respects me. She thinks I’m amazing, she’s the best and she’s helping me become a Formula 1 champion"
READ MORE
Sam Tordoff
"Working with Louise was hugely valuable and rewarding. We would spend all day training, discussing nutrition, analysing and visualising how I could use my Mind to be the best I could be and yet I never stopped learning. She made me view being a Racing Driver (and a person) in a completely different way.
Having Louise attend events and help me prepare, both beforehand and on the day gave me a huge advantage. Moreover, she was a Friend who genuinely cared about the outcome. I would recommend her to anybody looking for that competitive edge."
Having Louise attend events and help me prepare, both beforehand and on the day gave me a huge advantage. Moreover, she was a Friend who genuinely cared about the outcome. I would recommend her to anybody looking for that competitive edge."
Pavan Ravishankar
"I've only just started working with Louise and it's been an absolute eye opener. In such short time I feel as though I'm learning and growing, on and off the track. Louise has a strategy for everything and really goes deep to find marginal gains for her Drivers allowing them to unlock peak performance".