The talent that an athlete has within their sport is a main factor in their success. Learning how to direct their mind to the right things at the right times is essential for that athlete to realise their potential. This is not only in the execution of their ability when competing, it is also in the approach to training and preparing physically, nutritionally and emotionally for performance that all carry a mental attitude and discipline to them and impact outcomes.


Having an active role in controlling one’s own mental and emotional responses to situations and producing strategies to improve and WIN consistently is a component part of building a Champion. 


Mind Coaching is the route to developing talent and converting it into results.


A few examples of areas that mind coaching can affect are: -


  • Goal Setting

  • Visualisation

  • Decision Making

  • Open Looped Thinking

  • Mental Resilience

  • Self discipline

  • Confidence

  • Self belief

  • Focus

  • Motivation


Finding the edge and managing oneself there is a learned skill set. Mind Coaching can accelerate that capability, making competition feel ‘easy’ and enjoyable…and successful!

“Mental and physical preparation is key to success in motorsport, but it is also one of the most difficult things to get right. Over the last two years of working with Louise I’ve made huge amounts of progress in my understanding and implementation of processes and routines to help optimize my performance every moment on track. Our success in winning the BRDC F3 Championship is largely due to the hard work we all put in as a team, which gave us confidence and a systematic approach to each event. Louise also brings a wealth of knowledge on how to maximize my nutrition and physical preparation at events or at home. To say I am pleased with our growth together professionally and personally is an understatement. I am excited to see how we face the challenges that lie ahead, as Louise will continue to be a big part of my team in the future.”

—  Kaylen Frederick, British F3 Driver